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Changes in the HVAC Industry Likely to Hit the Market in 2020

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Like every industry, the HVAC world is not immune to change, and business owners and professionals have to keep growing trends in mind to stay competitive in a flowing market. Thankfully, the HVAC market is flourishing with an expected 6% growth through 2020.

But what can HVAC companies expect to adapt to their business models with 2020 on the horizon?

Environmentally-Friendly Solutions

Diagram of UV purifier

As building owners progress from the boomer generation to millennials, one of the rising concerns HVAC companies are adapting to is environmentally-friendly systems to replace older, resource-heavy HVAC units. Up to 66% of respondents to a Nielsen survey regarding environmental sustainability say they are willing to pay more to make sure the services they use are safer for the environment.

While this might mean a massive shift in the design and implementation of HVAC systems, it could also mean an excellent opportunity for new engineers and designers to create something genuinely competitive in the market.

Some of these greener solutions include the use of solar and geothermal power. As the demand for green energy rises, so will the demand for green home heating and cooling systems.

A.I. Driven Controls

It would be cliché to say the world is becoming increasingly more automated, but it’s true. Consumers are constantly looking for the newest and simplest technologies to make their lives more comfortable, and this includes the HVAC industry.

Companies are investing in implementing smart software into their HVAC systems, allowing consumers to control their home environment with never-before-seen specificity. New smart thermostats not only help control temperature but can also keep up-to-date information on humidity and even detect motion.

On top of this, developers are looking to implement these systems with smart home technology like Google Home and Alexa. Soon you will be able to turn up the heat in your home just by saying it!

The Cannabis Industry

Canada finally opened the doors to recreational marijuana in October of last year, and this means a massive opportunity for growth in the HVAC industry. 

Canada’s licensed cannabis producers are forced to adhere to strict guidelines put out by the provincial government, and in Alberta’s case, the AGLC. This means every producer facility must reach certain specifications for their HVAC systems to sell a medically safe product for the public to consume.

The opportunity here for the HVAC industry is tremendous, as new producers will need high tech and fully functioning HVAC systems throughout their facilities. These systems will not only need experts designing and constructing them, but will also need regular maintenance checks and tune-ups to meet production and safety demands.

The Importance of Digital Marketing Will Grow

What is the first thing a person does when they encounter a problem? If you said, “Google it,” you are on the right track of improving your digital marketing power. Staying in business doesn’t always mean you are constantly installing and repairing HVAC systems; staying in business means that your brand is the first name that comes to mind when a client has a need.

One of the only ways to get your message out to the public is to dedicate time towards effective digital marketing campaigns to help keep your presence on the internet very high. Focusing on website design, SEO, and content solutions can help HVAC businesses thrive in a competitive online market.


While there will always be a need for HVAC systems, the interest of working in HVAC has been less than universal. One issue HVAC companies might have to come face-to-face with is the fact that not many younger people are interested in working in the HVAC industry.

With a large number of baby-boomers set up to retire in the coming years, there are not enough employees ready for recruitment. Because of this, HVAC company owners will have to adopt new tactics of getting younger professionals interested in joining the field.

Some of the ways HVAC companies are driving new employees to their business include using more unique and modern technologies, requiring a new generation of workers to operate and install the equipment. On top of that, companies are also opening their doors to let prospect employees see and experience what they can expect from working in the industry. 

The Future of HVAC

As long as there are buildings to heat, there will always be an HVAC industry. However, being resistant to change can pose real problems for the future, and as the world changes and shifts its values, the HVAC community should be ready to do the same.

New technologies, industries, and employees are in the grasp of business owners, but what will set your business apart from the competition is how it is approached.

Written by Ryan Tutak

Ryan is considered one of Calgary's most knowledgeable residential HVAC specialists. Working in the industry for over 12 years, he's helped thousands of homeowners with their heating and cooling systems. Outside of running Calgary's most reputable HVAC business, you can find him on the Golf course practicing his short game or traveling with his family. His main goal is to create a positive collaborative culture, one in which his employees are excited to come in and are motivated to work hard. He spends the majority of his day working directly with Home Comfort Advisors, Service and Maintenance Technicians, and Customer Service Representatives ensuring they are fully prepared to lead the Home Service Industry in Customer Service.

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